Recently I was on vacation in Martha’s Vineyard and noticed lots of people wearing “Black Dog” apparel. The Black Dog is a local business established in 1971 (I know this because I too now have a t-shirt with this information…) that has become quite popular on the island. Quickly I realized is this is part of the “vineyard uniform” – daily wear for everyone.
And it hit me – every destination vacation has it’s own uniform…Hawaii, yupe, all the tourists wear Hawaiian shirts, skirts and dresses; in Disney – buttons, clothing of all sorts, hats…In Caribbean – braids, they only look good on 10% of the population but about 90% of woman give this a try…Boots/hats in Texas…In Ireland, throw me a wool sweater and some plaid…etc, etc…and the worst part is - I’m guilty of most these fashion blunders myself (thank God not the braids though.) I suffer from the old motto, “When in Rome…”
A friend that I travel with believes this is a display of each person’s desire to bring vacation home, hence you buy the same crap. I agree but I also think it’s about sharing the experience. The uniform, however silly, makes vacation feel even further away from your reality left at home. Not many of us can imagine wearing Caribbean braids to a sales meeting with the boss or how about a sarong? However on vacation – anything goes…
Hence you can find me buying Hawaiian music on Maui dressed in a bikini/sarong or t-shirts in the Black Dog Café for everyone in my family. When in Rome, baby…